Marketing case Study Example | Topics and Well Written Essays - 750 words

Marketing - Case Study Example After the presentation of a memo, an executive summary is expected. This refers to the official response that complies with the memo. In our case, we shall consider the response of SM. Keith Nyamekecho who is the example in our case study.  The issue is about expansion of computer services in their company in order to meet the increasing customer demands.  The clients identified a strategy of opening more branches all over the nation as a way of expanding as distributing their services, making them available to all the customers over the United States of America. This expansion required them to purchase more computers. The reason as to why they chose my company is because of the quality products. The price of the company is also customer friendly and delivery done on time, with good customer relations. Us. TELCON.NETWORKS believes in quality service. They probably considered my company because I also offer quality products that will enable them to meet the customer goals and sust ain the customer needs.   Upon the agreement on the price and date of supply, I delivered the ordered type of computers –50 PC computes Intel XP 608 at $1350 each and 50 PC computers Samsung CtL-973 at $1520 each. There was no negotiation of the price since before the drafting of the memo, Us. TELCON.NETWORKS had already made a research on the exact price of which I offer the specific computers.  The types of computers I offer in sell in my company are among the most modern that can be used in all types of business.