Persuasion Is The Act Of Changing Individuals - 1357 Words

Persuasion is the act of changing individuals’ attitudes or behaviours; this is all around us in everyday life especially in the media. Persuasion has shown to be effective however there are some attempts that fail, in this essay I will explain why persuasion doesn’t always work. The factors I will look at are reactance, counterarguing, avoidance, forewarning and attitude inoculation. Reactance theory can explain why some persuasion attempts fail. This suggests that a persistent attempt to persuade can actually backfire, because the individual feels that the persuasive message is directly threatening their personal freedom. This threat to their personal freedom will often produce a defiant response which is called the boomerang effect. The individual reacts against the intended message and takes on a totally different attitude because they become irritated and their reaction is to go against the persuader, especially if the individual has strong pre-existing attitudes. There is research to support this by Rex A. Wright, Virginia Wadley, Maria Danner, and Priscilla Phillips. A sample of 21 female undergraduates were asked to make an independent assessment of the attractiveness of 2 men. In the experiment, they were or were not given an opinion statement that threatened their freedom, in conditions of either no pressure, mild pressure or high pressure. The results f ound that when participants’ freedom was not restricted, then there was a persuasion effect. However, when theShow MoreRelatedHow Does Persuasion Used Throughout History? Essay1512 Words   |  7 Pagescontrol, rewards, motivation, and persuasion. Our focus here is the use of persuasion. Persuasion, according to the Merriam-Webster dictionary (2016), is the act of causing people to do or believe something (pg. 1). This literature review considers the use of persuasion in the workplace by responding to the following questions. 1. How has persuasion been used throughout history? 2. 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