inaugural address Essay -- essays research papers

On Thursday January 20th 2005, President Bush delivered his second inaugural address after being sworn in for his second term. In his address Bush promised to keep his word and fulfill his duty as president of the United States. These duties have not been upheld according to the numerous protestors who showed up at his Inauguration. In his Inaugural Address Bush discussed many things.   Ã‚  Ã‚  Ã‚  Ã‚  The inaugural address was a speech which would reassure the American people that President Bush will lead us to victory. In the Address Bush promises to fulfill the oath that he has sworn. He said â€Å" The survival of liberty in our land increasingly depends on the success of liberty in other lands The best hope for peace in our is the expansion of freedom in all the world† (www.cnn.com). This meant that in order to maintain peace and freedom we must help the countries who suffer in dictatorship and terrorism. Peace and freedom are America’s vital interests. Every person in this world is said to have equal rights. â€Å" No one deserves to be a slave† said Bush (www.cnn.com). The address says that the United States policy is to support the growth of democratic movements. Bush also said that he will tighten security. The government is working to improve security tactics and make sure its is strong and effective. Bush will make clear to other nations the choice between oppression and freedom. He said that the people do not and will not be â€Å"bullied†. He wants them to stand fo...

Opportunities Challenges Associated Ehealth Australia Health And Social Care Essay

The intent of this paper is to measure and pull out the chances and challenges associated with the use of e-health in Australia. The important alterations in people ‘s life style in recent old ages have raised legion desires to accomplish and limited clip to carry through them in a twenty-four hours. Today from directing mail to telling nutrient, all is done through electronic media sitting at place. Similarly, the wellness concerns are besides solved by the usage of E-health which is electronic wellness system. However, there are different challenges like, fiscal, societal, proficient and legal which are hinderance in the growing and acceptance of E-health system in Australia. The literature indicates the important countries in which the people of Australia are bringing the benefits of the E-health. However, the most of import concern for hereafter of E-health is fiscal support by the authorities which will speed up acceptance of the engineering. Recent old ages have seen a important alteration in people ‘s life style and in order to pull off the basic comfortss one has to work twenty-four hours and dark. In such competitory and scheduled scenario where every minute utilized is counted, people are happening speedy methods to pull off life. Today from directing mail to telling nutrient, all is done through electronic media sitting at place or office. The 24 hours of the twenty-four hours seems to be deficient for completing the work and the inauspicious effects of this busy life consequences in terrible wellness jobs. However, it can be observed that the people sing the infirmary, medical clinic and pathology for assignments to run into the physicians has significantly decreased. The ground for this drastic alteration is the engineering, which has brought a revolution in the wellness sector.Moreover, with the debut of cyberspace the universe seems to be captured in one thaumaturgy box and the words like mail, commerciali sm, wellness are now known as e-mail, e-commerce and e-health. Harmonizing to Maeder ( 2008 ) , e-Health is defined as the technological system with scope of information with systematic communicating for people and tools deployed in health care applications, including package systems for wellness informations direction and processing, computing machine assisted clinical procedure and determination support systems, and systems interoperability constituents. Furthermore, with the rise in the cyberspace users it is noticed that clients now straight entree health care related information over the web as a consequence of which the issues and solutions related with medical specialty, medical informations are available on finger tips. Furthermore, in Australia the National E-Health Transition Authority ( NEHTA ) promises to develop criterions and substructure for interrelated wellness sector, clinical informations criterions for the exchange of clinical information, national criterions to uniquely identify patients, suppliers, merchandises and services and unafraid electronic transportation of information across the wellness sector ( Robinson et al. 2005 ) . This revolution in the wellness sector due to electronic media will supply possible chances and benefits to many people. However, the benefits are hindered by several challenges that include privateness and security of information, technological inefficiency and fiscal scarceness. The intent of this paper is to measure and pull out the chances and challenges associated with use of e-health in Australia. This preliminary reappraisal will research the possible benefits for patients, wellness experts and wellness organisations every bit good as the possible barriers and issues related to e-health use in Australia. 2. Australia: background and context Australia is the universe ‘s largest island and smallest continent. It is besides the driest inhabited continent, and features a broad scope of climatic zones. Today, Australia is place to an estimated 20.3 million people. Australia is a comfortable state with an established capitalist economic system and the overall Australian population is one of the healthiest when compared internationally ( Glover, Hetzel & A ; Tennant 2008 ) . Furthermore, Australia is a developed state equipped with advanced engineering and important research in medical specialty which marks a planetary impact about its wellness sector. 2.1. Health sector in Australia The wellness sector in Australia is governed by public and private organisations. The public organisations are supported by the Government. Harmonizing to Li et Al. ( 2008 ) Australia has a complex wellness system, with patients treated in both the populace and private sectors and in urban, regional, rural and distant countries. Furthermore, wellness service suppliers include general and specialist medical and nursing practicians, other wellness professionals, hospital staff, community wellness workers, druggists. In add-on, the Australian authorities provides chronic and complex conditions, electronic wellness records, and improved safety and quality of infirmary attention ; and better national wellness information ( Glover, Hetzel & A ; Tennant 2008 ) .Furthermore, the new engineerings and research in the medical field has raised important chances related to the use of e-health. 3. Potential chances associated with use of E-health in Australia To speed up the acceptance of an electronic wellness information system across Australia and to develop user specifications, criterions and substructure necessary for an interrelated wellness sector, National e-health Transition Authority ( NeHTA ) has taken major stairss in forming the medical system accurately. Furthermore, Australian Governments approved $ 130 million to present a alone wellness attention designation figure for all persons, a alone designation figure for every wellness attention professional, and a common linguistic communication for wellness communications and to computerise the general pattern for the success of communicating web across the wellness attention system ( Robinson et al. 2005 ) .Furthermore, it is to be noticed that Australian wellness sector is a wide endeavor and is turning with the support from the authorities, as a consequence of this the possible benefits to people, wellness experts and wellness organisations will significantly alter the mental ity of the hereafter wellness attention system. 3.1. Benefits to patient The engineering has flourished the present wellness sector in Australia and the patients are blessed with benefits like easy entree to the studies, medical specialties etc. Maeder ( 2008 ) draws the attending towards the elaborate information system which will supply the patients with prescribed intervention, inauspicious reactions to drugs or therapies, understanding activities of day-to-day life and modifying bad wonts besides it will move as personal monitoring device. Furthermore, Ray ( 2006 ) stresses that the electronic wellness records ( EHR ) will assist patients routinely sing multiple health care suppliers. Similarly, EHR will besides assist each health care supplier to hold an integrated position of the patient ‘s health care position based on an collection of all the patient records. Therefore, these records will give a proper overview of the patient ‘s wellness and will cut down the load of interchanging the information from different health care supplier. Fu rthermore, e-health has driven people towards healthier life with information about yoga, dieting and workout tips that are easy available on web sites. In add-on, medical insurances are besides purchased and renewed utilizing web sites like Medibank, Medicare in Australia. However, the wellness experts like physicians, general practicians are happening this engineering really utile with regard to managing information about the patients. 3.2. Prospects for wellness experts The general practician in Australia seems excessively positive with the usage of computing machine for keeping the patient ‘s information. The history of the disease that a patient is enduring and the medicine that is advised can be fetched from the system which reduces the load of paper work. On the other manus patients excessively have less tenseness of maintaining all the records and they visit the physicians with positive head. Furthermore, Maeder ( 2008 ) emphasizes that E-health tools are progressing human apprehension and interaction every bit good as it supports collaborative activities like statistical sum-ups and graphical show for studies, multiparty conferencing bundles, and tele wellness patient scrutiny applications. Ray ( 2006 ) draws that wellness experts can overview the sum-up of interventions received, consequences from blood trials or X raies and discharge referrals in the Health Link system. Similarly, the benefits of electronic wellness record over the pap er record is its usage enables improved information flow, improved communicating between wellness practicians across different wellness attention scenes, easier entree to medical files, improved issue of prescriptions, and determination support therefore the Australian Government has recognized these advantages, and, through the Department of Health and Ageing, provides financess to the General Practice Computing Group ( Robinson et al. 2005 ) .However, Henderson, Britt & A ; Miller ( 2006 ) argues that medical record used lacks the specificity to find the sum or type of patient information being stored in the computing machine and each physician has a duty to protect his patient ‘s involvement in footings of the privateness of their EHR. 3.3. Aid to infirmaries and wellness organisations The infirmaries and wellness organisations in Australia are divided in public and private sectors with the duty to keep healthy environment in the state. The authorities supports this sector and warrants proper wellness attention to the people.The E-health system has united these organisations to work consistently and co-ordinate with each other which has resulted in clip and cost nest eggs. The engineering has proved easy for infirmaries to reassign and keep patient ‘s information. The infirmaries know the sort of experts present in the other wellness attention organisations and advice the patients to see that topographic point from the system which connect to cardinal database. The squad meetings utilizing video-conferencing engineering are assisting the experts and organisations to work out the critical instances from one topographic point diminishing the long distance travel ( Ray 2006 ) . The wellness direction package ‘s have helped the infirmaries to keep the subst ructure and paysheet. The wellness attention devices like X-ray, CT scan, computing machine aided imaging, endoscopy are supplying speedy methods for analysis of single wellness and the information files are saved in the database for future mention. 4. Challenges associated with use of E-health in Australia The information system has given human society handiness and easiness to manage multiple things at one clip.However, the duty to procure the critical statistics has increased to heighten the quality of wellness informations.The hinderance to E-health systems are substructure, fiscal support to keep the systems, deficiency of proficient experts, societal acceptableness etc. The support from Australian authorities to wellness organisations is still deficient to function the mass. Maeder ( 2008 ) draws the important challenges like cost and demands of chronic diseases like malignant neoplastic disease, diabetes with worsening size and capableness of the professional work force in the wellness attention sector. 4.1. Fiscal Issues The Australian work force mostly depends on the skilled immigrants from other states. The cost for the intervention of diseases like malignant neoplastic disease, cardiovascular etc are really high and the equipments for supervising them is an extra load to the organisations. Second a major issue is the demand for systemic battle with quality and safety betterments which requires excess fiscal support ( Ray 2006 ) .Moreover, Robinson et Al. ( 2005 ) draws that accidental or unwilled revelation of patient ‘s information constitute breach of privateness, loss of wellness insurance and fiscal harm. Harmonizing to Anderson ( 2007 ) a major barrier to execution of EMRs and other clinical IT applications is the primary costs which are really high and the care of the system in add-on which consequences diffident final payments to doctors. 4.2. Technical hurdlings The down clip and clangs are the footings which are common with computing machine engineering and the dependability on systems for storage and endorse up of the information is ever on high precedence therefore the wellness experts have less faith on the engineering and they keep records in paper excessively ( Henderson, Britt & A ; Miller 2006 ) . Li et Al. ( 2008 ) draws that the engineering back uping distributed medical squad depends on apprehension of the human computing machine interaction involved in the engineering. Furthermore, the deficiency of assurance in general practicians towards computing machine systems because of inability to type rapidly, less cognition about package are issues in acceptance of engineering in the wellness sector ( Henderson, Britt & A ; Miller 2006 ) .The immense volume of informations generated by multichannel supervising device provides many proficient challenges like informations transportation, storage and entree. In add-on, it requires appropri ate package to supply analysis, comparing and reading of the informations ( Maeder 2008 ) .The security of the information is besides a country of concern for the proficient experts while implementing the package and proper preparation to be provided to the user. However, Ray ( 2006 ) draws that in Australia the criterions like HL7 seek to procure the transmittal of the informations and supply terminal to stop security demands. 4.3. Cultural and Social Confront The development of engineering has brought assorted positive facets like comfort, clip nest eggs etc but on the other side it has raised the menace to the single privateness. The common people are cognizant of the benefits of the terminal devices and least bothered about the security. The breach of information by authorised users of electronic wellness records is an ethical affair which sends a incorrect moving ridge among people about the new systems ( Robinson et al. 2005 ) . Furthermore, the privateness related to the patient ‘s record is addressed and signed before utilizing it for other instance surveies in Australia ( Li et al. 2008 ) .However ; in Australia the Government enterprises to propagate the cognition refering the security and privateness of informations are a positive measure in the way for acceptance of E-health ( Ray 2006 ) . 4.4. Law and policy obstructions The security and privateness in E-health systems are non as per the statute laws criterions of Australia which is a menace to hereafter of wellness sector ( Robinson et al. 2005 ) . The E-health system has many benefits for the patients and society nevertheless ; the privateness concerns are going legal issues with the wellness attention organisations ( Ray 2006 ) . Harmonizing to the Health Records and Information Privacy Act 2002 ( NSW ) , wellness information must non be disclosed to anyone other than the patient and physician. However, the wellness attention suppliers must take the permission from the patient for revelation of the confidential information for the intent of survey or work outing same instance. In failure of such conditions will ensue in menace to the involvement of people for illustration, describing catching diseases to the appropriate wellness organisation ( Robinson et al. 2005 ) . Legal barriers to E-health acceptance exist in Australia, Torahs sing fraud and maltreatment, antimonopoly rational belongings and province licensing has developed a cloud of uncertainness for wellness attention suppliers to implement the engineering ( Anderson 2007 ) . 5. Decisions Finally, this study has explored current thoughts in the field of E-health acceptance in Australia concentrating in chances and challenges. The wellness sector in Australia is supported by the Government and is booming with the technological development. The different subdivisions in Australia like patients, wellness experts and wellness attention organisations are deriving the benefits from the new system. Additionally, the improved methods have given physicians a tool to manage critical wellness issues and diseases in more structured manner. Equally far as challenges are concerned, there are issues related to societal and fiscal sectors. The major hurdle is with proficient cognition which is an indispensable factor to drive the electronic wellness strategy. However, the current wellness direction has its legal barriers which are to be implemented with the engineering for societal security and privateness. The literature indicates the important countries in which the people of Australia are bringing the benefits of the E-health. However, the most of import concern for hereafter of E-health is fiscal support by the authorities which will speed up acceptance of the engineering. Furthermore, the extra barriers will merely be removed with the inclusion of greater security of medical informations to convert practicians and patients.

How I Changed My Life - 978 Words

Old man Mr. Youssef changed my life forever when he introduced me to electronic engineering. His knowledge, confidence, enthusiasm, and character was unique enough for others to mirror. He knew how to dance salsa with the heavily populated Hispanic population of my high school. He smoked cigars and stank of cigarettes, but the young men and women in the classroom were blinded by the smell. Moreover, this 6 foot 5 inch giant made a difference in my life by molding me into a perspective student who now has a dream of becoming an engineer. Furthermore, Mr. Said Youssef was broad, had a disgustingly potent smell, and looked so dirty stray dogs would frown upon him. He was also close to 350 pounds, which made his walk obnoxious and disturbing. However, everyone loved him because of his passion for education and his leadership skills. 80 students trailed along his rainbow of knowledge, following him into a deep hole of thinking that one must beg to leave. This deep pit of thinking was his classroom. Students in my high school called it the â€Å"Youssemporium.† Critical thinking and insight of student’s careers originated here. Everyone loved it. Whenever I entered his classroom throughout my 10th grade academic year, Mr. Youssef gave me a hard look. His look was mean, dirty, yet thoughtful. He also had a strong body odor, projecting him as different. In other words, he was very different from what the New York City Department of Education (NYCDOE) wanted him to be. My ignoranceShow MoreRelatedHow I Changed My Life757 Words   |  4 PagesThis semester has been a transition. I changed from a junior college to a university. My classes shifted from pre-requisites to classes pertaining to my major. I have also escaped the dorm life and moved into an apartment. All this change has come with bountiful knowledge. I have had many learning experiences, both social and academic. This year has been a growing experience. 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I ended up switching my major every semester trying to figure out what I wanted to actually major in. In the end I got my associates of arts, but still had absolutely no idea on where I was going in life. I first starting thinking about going into psychology when I worked in retail. TheRead MoreHow I Changed My Life908 Words   |  4 PagesThroughout my life I ve gone through many obstacles, up and downs, and changes that could more than likely affect me forever. Looking back to this time last year I can say I am not the same person I was. I can say around this time last year I was very content with how things were in my life. I felt things were going to happen the way they did, and that was just how it was going to be. I had a little self motivation but it was not enough to where I could actually believe myself. There were timesRead MoreHow I Changed My Life864 Words   |  4 Pagesthat I coincidentally changed my mind. It was the day that we were in touch. 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I grow up with four sisters, which made me feel lonely. However, this encouraged me to be a very social person. About my Mother, she is the source of warmth and kindness in my life in a way that created a good balance in my life. She also played a great role to shape my personality. For example, she always motivated me

Elizabeth Bowen s The Demon Lover - 880 Words

Some viewers see Elizabeth Bowen’s â€Å"The Demon Lover† as a ghost story. Robert L. Calder essay on â€Å"The Demon Lover† gives an explanation of the story: he sees it as an allegory representing a death of World War I and has had an effect on people a second war in their life. As Kathleen Drover came to the abandoned house, the narrator is quickly to remind that the dangerous destructive war had taken place. Outside, she sees â€Å"familiar street unused channel, an unfamiliar peculiarity had slited up† that are silent proof to the war driven her and her family from their home (Bowen). As Kathleen is looking and examining through the house for some cracks in the house, Mrs. Drover is reminded by the war that happened. Moving to the country they escaped the troubles of the war, but as she returns to London she is reminded by the destructive power. In this story World War II is the second war endured. Will her surroundings affect her? In â€Å"A More Sinister Troth: Elizabeth Bowens â€Å"The Demon Lover,† by Robert L. Calder the author says â€Å"It is a wartime document, then a diary entry of a woman’s response to yet another war that â€Å"Demon Lover† perhaps can most be understood† (93). As Robert says, Mrs. Drover lost her fiancà © in the war the Great War, Kathleen has moved on with her life. She has gotten married and had children, and her fiancà © has become a lost memory. Surrounded by soldiers in uniform and the of war, Kathleen is reminded of the war forcibly by coming back, Calder writes that sheShow MoreRelatedAnalysis Of Elizabeth Bowen s The Demon Lover 2451 Words   |  10 Pages Gogri 10 Elizabeth Bowen: The Writings of War Jay Gogri Sr. Marlene Mucha, S.S.J British Literature February 10, 2016 Elizabeth Bowen: The Writings of War What forces a person to write? It could be feelings, situations, or even experiences. Writers such as George Orwell and Sylvia Plath influenced the world with their writing. As a major writer in the Blitz era, Elizabeth Bowen wrote her experiences in the war. Using the atmosphere and the surroundings as a source of her writingRead MoreNew Historicist Study of Demon Lover Essay example654 Words   |  3 Pagesbrief view on The Demon Lover, from New Historicist point of view. The first step, represents three methodologies which are necessary in which unlocking the text according to New Historicism. The second step develops each methodology with reference to the text of the work and depicts different views in this regard. Since New Historicists view an aesthetic work as a social production, a texts meaning resides for them in the cultural system, composed of the Demon Lover from New HistoricistRead MoreThe Demon Lover By Elizabeth Bowen1383 Words   |  6 Pagesconcerns, and streams of consciousness. â€Å"The Demon Lover† by Elizabeth Bowen, â€Å"Do Not Go Gentle into That Good Night† by Dylan Thomas and â€Å"The Naming of Cats† by T.S. Eliot all embody these values in some way. The Modernism period gave authors a more open approach to express psychological feelings and also gave the reader the chance to criticize warfare while also being able to praise individual growth.   Ã‚  Ã‚   First, â€Å"The Demon Lover† by Elizabeth Bowen embodies the Modernist values psychology/scienceRead MoreThe Demon Lover By Elizabeth Bowen894 Words   |  4 PagesWritten by Elizabeth Bowen, â€Å"The Demon Lover† was First published in The Listener in 1941, and reprinted in The Demon Lover and Other Stories in 1945 , â€Å"The Demon Lover† is typically initiated as a clever tale of witchcraft possession. The story takes place in the in the middle of World War I and II, when the main protagonist Kathleen Drover returns to her house in London to pick up some things after her family moved due to the bombing from the war. â€Å"The Demon Lover† is a tale of one woman s introspective

Persuasion Is The Act Of Changing Individuals - 1357 Words

Persuasion is the act of changing individuals’ attitudes or behaviours; this is all around us in everyday life especially in the media. Persuasion has shown to be effective however there are some attempts that fail, in this essay I will explain why persuasion doesn’t always work. The factors I will look at are reactance, counterarguing, avoidance, forewarning and attitude inoculation. Reactance theory can explain why some persuasion attempts fail. This suggests that a persistent attempt to persuade can actually backfire, because the individual feels that the persuasive message is directly threatening their personal freedom. This threat to their personal freedom will often produce a defiant response which is called the boomerang effect. The individual reacts against the intended message and takes on a totally different attitude because they become irritated and their reaction is to go against the persuader, especially if the individual has strong pre-existing attitudes. There is research to support this by Rex A. Wright, Virginia Wadley, Maria Danner, and Priscilla Phillips. A sample of 21 female undergraduates were asked to make an independent assessment of the attractiveness of 2 men. In the experiment, they were or were not given an opinion statement that threatened their freedom, in conditions of either no pressure, mild pressure or high pressure. The results f ound that when participants’ freedom was not restricted, then there was a persuasion effect. However, when theShow MoreRelatedHow Does Persuasion Used Throughout History? Essay1512 Words   |  7 Pagescontrol, rewards, motivation, and persuasion. Our focus here is the use of persuasion. Persuasion, according to the Merriam-Webster dictionary (2016), is the act of causing people to do or believe something (pg. 1). This literature review considers the use of persuasion in the workplace by responding to the following questions. 1. How has persuasion been used throughout history? 2. Why do people fail to implement change in this changing world? 3. How have persuasion campaigns implemented change andRead MoreThe Power of Persuasion1336 Words   |  6 PagesThe Power of Persuasion Thesis Statement: To inform my audience about the science and the power of persuasion. Introduction I. â€Å"If you would persuade, you must appeal to interest rather than intellect.† These are wise words spoken by Benjamin Franklin, whom we all know for his roles in American History as a writer, scientist and politician. II. In this quote, Benjamin Franklin speaks of how to persuade. But why would it be important to know how to persuade? III. I always have to askRead MoreThe Theories Of Attitude Change927 Words   |  4 Pagessuch as persuasive messages, cognitive dissonance, emotion (Petty et. al, 1984; Petty, Wegner, n.d; Hastings et al, 2004). Persuasion Persuasion is described as the â€Å"presentation† of persuasive material (Petty Cacioppo, 1984). In order to understand persuasion influences on attitude change, analyzing the cognitive process is essential. This cognitive process of persuasion can be studied through the elaboration likelihood model (ELM), which is a model that discusses ways in which persuasive materialsRead MoreAre the Precepts of the IBM Training Program Consistent with the Concepts in This Chapter? Why or Why Not?859 Words   |  4 Pagescapacity that A has to influence the behavior of B so that B acts in accordance with A’s wishes† (p.420) and the power tactics, which are, according to Robbins and Judge, â€Å"ways in which individuals translate power bases into specific actions† (p.425). There are different power tactics an individual can use by moving people into specific actions. A research has defined nine distinct influence tactics. The most effective ones are rational persuasi on, inspirational appeals and consultation. The least effectiveRead MoreBrainwashing: Fact vs Fiction Essay1093 Words   |  5 Pagesmilitary strength) analysis that brainwashing is only a temporarily technique that within time fades away, according to Kathleen Taylor, â€Å"a state which expects its citizens to be politically sophisticated, reasonably mature, and socially responsible individuals has more chance of fostering such citizens than a state that treats its people like slaves or children† (Taylor, 2004, p.267). The origin of brainwashing was claimed by U.S.A to explain why most American soldiers arrived back from the KoreanRead MoreAttitude1230 Words   |  5 Pagesthis reflects feelings or emotional reactions. And can also said to be part of an attitude encompassing how one feels about the object of one attitude. C. Behavioural: this is the predisposition towards actions based on a particular attitude or to act in a way that is relevant to ones attitude. Let see how these three components works together. For example an attitude towards eating caterpillars is said to be unhealthy or likely to do you harm or at any rate the sort of things of things which willRead MoreChina s Military Action Against North Korea1547 Words   |  7 Pagesguarantee success. Coercion in terms of military strategy is the threatened use of force, which can be direct or indirect. It can be viewed as a hierarchal decision tree with dissuasion and persuasion as the two forms of coercion. The next level for dissuasion is through defense or deterrence. The next level for persuasion is through offense or compellence. Ultimately, China has four options of coercion available to it to direct towards North Korea. Beyond the actual form of coercion there are two channelsRead MoreAdaptive Social Behaviors, Conformity, Compliance And Obedience1369 Words   |  6 Pagesused for a variety of reasons; sometimes to help individuals stray from harmful behaviour such as smoking; other times [not as altruistic as the latter] to sway customer decisions towards consumerism. Such changes in behaviour require systematic approaches that can be in the shape of direct personal requests; or more subtle and elaborate commercials and political campaigns. Direct efforts geared at cha nging another’s overt behaviour require persuasion; and are often described as compliance [seekingRead MoreLeadership Reflections: Motivating and Influencing Behavioral Change1156 Words   |  5 Pagesstrategies to assess their potential for motivating and influencing behavioral change in the author’s organization. Organizational Roles and Responsibilities As an external change management consultant, the author acts both as a leader and as a follower (Vecchio, 2007) in motivating and changing the behavior of others within a client organization. The follower role develops from â€Å"subordinate† responsibilities for guiding the leadership team in processes of diagnosis, design, and deployment of strategiesRead MoreThe Basic Assumptions Of Dissonance Theory1374 Words   |  6 PagesDissonance is described as being the discomfort one feels when presented with two conflicting beliefs, or acting in a way that goes against a held cognition. Individuals have their own set of beliefs, and the level of dissonance felt when performing an oppositional behavior depends upon how central or important the belief is to the individual. In a situation where both consonant cognitions (aligned with your own) and dissonant cognitions are involved, the magnitude of dissonance will be a result of

Broadcast Models For New Digital Media - MyAssignmenthelp.com

Question: Discuss about the Broadcast Models For New Digital Media. Answer: Introduction The media industry has been undergoing the radical changes in last few decades. The commendable transformation in the digital media is creating positive impacts on the industrial growth. The studios and the content publishers are looking forward to adopt the distribution models for changing the viewing perceptions of the customers (Devlin and Brown-Devlin 2017). Especially digital media has fundamentally altered the function of media by reinventing the practice of public communication. At a particular time, people in general were very much dependent on the traditional media and its rhythmic flows. Viewers tended to wait for watching an event as per the broadcast schedule fixed by the traditional media industry (Asada and Ko 2016). However, the emergence of new media has rendered a radical change on the overall business of a particular media industry. This specific study has focused to make an in-depth analysis on how digital media technology has influenced the viewers consuming behav ior. The history of media industry ensures that media landscape is having a dynamic progress from the initial stage of its journey. New media has rendered immense positive effect on the overall consuming behavior of the viewers. The transformation of the sports media broadcasting has created the recognizable impacts on the consumers minds. In Australia, the advancements of technologies have helped in ensuring growth in this sports industry. Effect of digital media in consuming sports has become an argumentative issue that has been elaborated by numerous eminent scholars from different point of views. As per the opinion of Dimitrova et al. (2014), media can grab the attention of spectators. Large number of viewers intends to show their own reaction by taking part on the live sports event. On the other hand, the media personalities by capturing the reaction of live audiences can enhance the significance of that sports event. The emergence of digital media has left immense contribution in gathering the people of different geographical backgrounds and cultures for taking part in the same sports events. In order to evaluate various aspects of broadcast models for digital media consumptionthis specific study has focused to make a critical evaluation on different frameworks related to broadcast media. The popularity of sports mass media has been widely accepted in North American Society. People gave immense positive response i n watching sports event in the schedules fixed by electronic media industry (Tsiotsou, Alexandris and Bettina Cornwell 2014). Live broadcast on one hand provokes large number of live viewers. Viewers can introduce their presence in front of camera and show their point of view regarding the sports event. The movement of the consumers to the higher levels determines the innovativeness brought to the new media broadcasting. The advancements of the broadcasting technologies are much recognizable in Australia. It is notable that in order to secure the future sports media, Cricket Australia launched onto the Apple TV network. It became the first Australian sports organisation to associate with this platform. The new Cricket Australia channel would present the mixture of interviews excluding the live contents. However, there is the question arose based on maintaining the sports broadcasting rights. On the other hand, another mode of sports consumption implies the presence of broadcast viewers who can watch the event through television beyond taking part in the live show. Franklin (2014) stated that the emergence of digital media has created a rapid involvement for the spectators due to its additional flexible facilities as well as benefits. Viewers do not have to wait for the scheduled time in order to speculate the sport event. The emergence of digital media is flexible enough in drawing the attention of customers at any time. As a result, viewers can watch any event even by making pause of live shows. Discussion As per the concept of Hierarchy of Effects Theory advertisers in order to create attention of customers tend to focus on six major components including awareness, knowledge, liking, preference, conviction and purchase at the time of making the advertisement. In order to create a concrete awareness on the mind of consumers about the brands the advertisers tend to utilize the popularity of media platform. Guse et al. (2012) opined that sports event industry, in order to draw the attention of target group, focuses in utilizing media platforms. As a result, people belonging to different geographical and psychological backgrounds can focus on viewing the event. The involvement of two notions helps in identifying the two modes of sport consumption. The first is the use of media that creates much influence on the attendance of the spectators. Another notion determines the utilization of the media as a recreational substitute for the spectators attendance. However, as per the trend of curren t business industry sports organizers intend to use digital media platform for drawing the attention of viewers more effectively. On the other hand, people from different geographical backgrounds would be able to watch the event if it is broadcast in new media. The traditional method of media consumptions implies that there were the clear boundaries between the services that were linked to the specific infrastructures. It is notable the broadcasting programmes are generally distributed through terrestrial television, satellite or cable television to the consumers (H. Tsiotsou 2013). Automatically, the number of target audience would be increased. As per the current trend and psychology of customers, the market facilitators should give an in-depth knowledge and overview about the brands. Valenzuela (2013) opined that sports organizers in order to promote their shows to the people of different geographical boundaries intend to use the popularity of media vehicle with the help of which consumers of different geographical markets intend to show their interest. In order to build the liking on a specific product the market executives intend to promote the brand either by using traditional media or by using digital media. In case of sports broadcasting the organizers for drawing the attention of viewers intend to use digital media for introducing their agenda to the target market first (Boyd and Crawford 2012). As per the current trend of consumer behavior people tend to collect an in-depth overview about the products and services before using it. Like the same way, before taking part in the live shows the viewers intend to get an overall update about the sport from various media platform. Kahne, Lee and Feezell (2012) emphasized the emergence of digital media ensures to d raw the attention of different audiences even who are staying in the multinational countries. At the same time, the success of a business promotion is highly dependent on the preference level of customers. I order to create a particular preference level the sports organizers intend to create a USP of the event. Xu et al. (2014) opined that sports industries while broadcasting the show by using media platform tend to use cheer leaders who enhance the enthusiastic attitude of the viewers. Rendering cheer leaders within the sports is a part of business strategy for drawing the attention of customers. This specific study has focused to make an in-depth evaluation on how preference leaves a major impact on consumer behavior of sports industry. As commented by Croteau and Hoynes (2013), Conviction is the final stage where the doubt of customers regarding using the services is converted into action. With the help of excellence media presence, especially using digital media the customers can be convinced for being the part of sports events. It is necessary to ensure the sufficient amount of the audiences for fulfilling the economies of broadcasting (McCarthy et al. 2014). The sufficient amount of audience size can generate the adequate financial resources. Moreover, the audiences often share the considerable buzz in the media sector. The attractive and appealing set of programs is available in different channel. However, the advancements brought to the technological world have been influencing the motives of the spectators in consuming the digital technologies to watch sports events. Purchase is the final stage of Hierarchy of Effects Theory. The audience after going through media promotional activities shows their interest f or being the spectator of sport events. The consumption of the Sport Mass Media has the pervasive influence on the society of North America. It is notable that there is the clear linking between the attendance of the spectators and use of media during any sport events. In fact, it can be considered that the media requires developing idea about the most relevant way of organizing the sports events that would be impressive to the spectators. The involvement of two notions helps in identifying the two modes of sport consumption. The first is the use of media that creates much influence on the attendance of the spectators. Another notion determines the utilization of the media as a recreational substitute for the spectators attendance. It provides the alternate way of satisfying the desires of the spectators. As per the current trend of consumer behavior people tend to collect an in-depth overview about the products and services before using it. Like the same way, before taking part in the live shows the viewers intend to get an overall update about the sport from various media platform (Abeza, OReilly and Reid 2013). From a clear management perspective, it can be implied that media behaviour depends on the proper marketing and communication strategies for maintaining the attendance. Use of the escalator model provides the clear and conceptual ideas about the sports media and the behaviour of the spectators. The model describes the frequency of the spectators to be engaged during the sports events. The sports community requires identifying the significance of attracting new customers and retaining the old customers. The conceptual analysis of the escalator model is to pushing the old customers up to the escalators whereas bringing the new customers onto the current escalator. This concept deals with different segments, such as non-consumers, indirect consumers, light users, medium users, and heavy users. The non-consumers usually do not pay much attention about the products or the sports events in this particular scenario (Boyd and Crawford 2012). These consumers are generally termed as the aware consumers. The misinformed consumers often are unaware or misinformed about the specifications. Finally, the non-aware consumers are the people who might be interested a bout the events presented through the digital media. It is necessary to select one of these categories to bring more consumers to the scenario. It is notable the broadcasting programmes are generally distributed through terrestrial television, satellite or cable television to the consumers (H. Tsiotsou 2013). The consumers who are much interested in consuming the product through media fall under the group of indirect consumers. In case of the digital media content in the sports industry, these spectators are just watching the streams, but they do not pay for the entire contents. Bchi, Just and Latzer (2016) defined that the light users are just the subscribers who are just above the indirect consumers. The medium users have the more contribution in the eSports products in compare to the light users. Finally, the heavy users are much involved into the eSports and they are engaged widely in building the community. The use of the digital media in sports industry is widely focusing on t hese spectators. The movement of the consumers to the higher levels determines the innovativeness brought to the new media broadcasting. On the other hand, Croteau and Hoynes (2013) pointed out the notions of the positive relationship between the use of media and live attendance during any sports events. It is observed that cable television or home video do not create much influence on movie or theatre attendance. Many of the studies revealed that the negative relationship depends on the degree to which the media is used for the recreational substitute or deals with the live attendance. The conceptual ideas regarding the substitutability are related to the understanding method of the participations patterns (Guse et al. 2012). This linking is facilitated because of the interchanging process of the different leisure activities for meeting the needs of the participants. For instance, it is sometimes noted that the travel companies often select the alternate ways to satisfy the tourists. These companies even focus on substituting the home-based activities for the betterment of the vacation experiences. Similarly, in spec tator sports, the spectators can select the alternates between visiting the events and viewing the program at their homes. The report provides the knowledge about the spectators behaviour while watching television. It is notified that the spectators from England often perceive the negative attitude in watching movie. On the contrary, it is also notified that the satellite coverage of the English Soccer League often collaborates with the live attendance (Kahne, Lee and Feezell 2012). Even in Israel, the report shows that the use of television for watching sports and event spectatorships is declined. It is even argued that sometimes the sports fan receive the scope to select the alternate means of following any match. The media coverage often influences such behavior of these spectators. Some of the optional means of sports broadcast and entertainment programs like sports bars, live webcasts, and cable television provide the scope of digital consumption without being physically present. In fact, the apparent substitutions of the industry perceptions are also much visible. Media broadcasts are thus seen to create the negative impact on the attendance of the spectators. In terms of establishing the relationship between the media use and spectators attendance, it is noticed that the linking is much complex (Lim et al. 2015). The dual route framework (DRF) signifies the four different behavioural modes. Such of these modes are light consumptions, event-dominant consumptions, media-dominant consumptions, and heavy consumptions. The fluctuations in these behaviours provide the glimpse of the ongoing nature in involving with each route. It is quite important to mention that due to the vast advancements in the sports media industry in Australia, The Australian Sports Commission Media Awards recognized the appreciable excellence in the sports broadcasting and sports journalism. In the DRF framework, the four modes of behaviour are described. It is notable that each type of the behaviour holds the different significance and different media patterns based on the attendance of the spectators. According to Doyle et al. (2016), symbiotic notes provide the consistence level of consumptions on judging the attitudes of the spectators whether it is light or heavy. On the other hand, the substitution-based modes recognize the engagement of the fans in a particular behaviour whether the media or event influences it. It also identifies the biasness among the spectators in selecting the method of using the media. On the other hand, the behaviour of the spectators provides the knowledge about the contrasts with many other relatable factors. These factors help in determining the validity of the consumptions modes specified in this context. The escalator model suggests that the involvement of the fans increases with the attendance degree (Dwyer et al. 2015). The survey rep ort describes that the spectators are more likely attending the women basketball. The similar trend related to the engagement of the consumers provides the enriched ideas about the general consumptions of sports. It is stated that in spite of taking the different trajectories by the individuals, the involvement depends on the behaviour intensity. The spectators belong to the category of the heavy customers display their stronger level of interests towards sports. They usually sustain longer than the sustainable period of the light customers. Similarly, the media-dominant consumers are much involved in compare to the consumers who are less inclined to the media usage. In such cases, the consumptions are associated with the high level of involvement. In fact, it is noticeable that the desires and motives of the spectators sometimes differentiate the fans (Dimitrova et al. 2014). Many of the spectators desire for the social bonding, and appreciated skills of athleticism for their excitements. It distinguishes the level of consumptions and involvements. Some of the substitution apps in current time influence the minds of the spectators if their desires are satisfied. Accordingly, the event-domina nt and the media-dominant spectators share the similar types of motivational profile by attending the events or through media consumptions. On the contrary, the motivational desires can differ in judging the desires of the light and heavy customers. Some of the specific trends influence the spectators in a significant way. It is notable that storytelling process has been evolving the use of the digital media. Previously, the descriptions of the story through the radio and television signified the use of the traditional media. In current time, the use of the television programming is accompanied by necessary marketing experiments (Funk and Lock 2013). These experiments are not even complimenting the main screen experiences. The social media interaction and communication process provides the opportunities to the spectators to share their views. Therefore, the consumptions of the digital means are deliberately affected. The regular viewers sometimes gain knowledge about the upcoming consequences, be it in sports or in any other media. The emergence of the social media and the digitalization has transformed the spectators choices to attend the events or viewing the shows (Hindman 2017). The savvy-programmers often take the advantage of such dynamics and promote the use of digital medium. Controlling the te levisions introduces the new innovative techniques to cut through the clutter. The technologies used for the smart phone devices are providing the sports-related news to the spectators due to which they become reluctant in attending the events or watching the television. The content providers therefore require being involved with the process of content discovery optimization (Croteau and Hoynes 2013). The changes in the technological parameter are one of the most constant features in the media industries. Many of the organisations have undertaken the fruitful strategies for dealing with the growth and convergence of the internet use (Larkin, Fink and Trail 2015). The media businesses all over the world sometimes require struggling for identifying the different and innovative business models. The model is associated with the brands that pay to media companies for producing the product related contents. This practice is increasingly applied to the broadcast media of the sports. It is notable that sport is one of the most expensive media products, which is currently estimated almost US$28 billion. The cost includes the charges of dozens of the expert staffs, expensive broadcast equipment, high-priced commentators, and involvement of the new technologies (Kunkel, Doyle and Funk 2014). However, in current time, the declines in the sports media is much highlighted. In Australia, the bro adcasting rights have been the major component of generating sports revenues. The advancements brought to the sports media are much remarkable in Australia. The company, Optus has provided the means to the viewers to use their mobile phone and watch the match on a two minutes delay. However, the issue was raised in considering whether Optus has the right to sell the sports media contents online or not. The decisions received from Court of Federal suggested that watching online contents by using mobile devices should stay intact. Telstra, the famous internet network provider in Australia, gained the rights to show games on mobile phones. Currently, huge infallible attractions of sports are much vacillating. It is noticed in United States that the emergence of the live sport has not determined the reduction of the decreasing charges of the television subscribers. On the contrary, advertising rates of the sports events have been creating impacts on spectators minds. It is necessary for the sports organisations to arrange the host broadcast feed. The existing broadcasters usually utilize these feeds for taking control over more sports organisations (Lopez-Gonzalez and Griffiths 2016). The sponsored contents often face the fundamental conflicts with the journalism process. In general, it has been observed that the consumers usually do not watch the sports broadcasts for gathering the information. They generally use it for serving the purpose of the entertainment. Hence, it is essential to broadcast the sponsored models that may attract fewer backlashes in the sports media (Matrix 2014). However, it is still necessary to consider whether the broadcasters would continue the in publishing the content that are created by the sports organisations to create the buzz among the spectators. From last few decades, internet has become of one of the most challenging factors for the media and entertainment industry. Concentrating on the American tradition, it is noticeable that the people are quite inclined towards movies and entertainments. Therefore, they select the internet media to download the movies as per their preferences. Similarly, in case of sports, it has been observed that the smart phone devices have been permitting the people to access many of the live videos of sports. This behaviour of the spectators has been influencing the digital media consumptions. Netflix, and entertainment media has provided a different idea to change this myth. It is observed that logging into the entertainment media has become the weekly routine to the American people (Pierson and Bauwens 2015). However, the question is focusing on the fact whether the similar ideas can be poised to the sports media as well. It is presumed that the similar tradition can be brought to the sports medi a. The current layout is showing the enormous success of ESPN whereas on the other hand, Disney-owned network is losing above 10,000 subscribers on a daily basis. Many of the major cable companies have been facing the severe declines since the long-term consumers are not viable for these networks. Such competition is taking place due to the price fluctuations and generational shifts. Due to the shifts in the generations, the viewers usually lose interests in shelling out hundred dollars that they do not even want to watch. They even want to get the proper access to their favorite programs on different devices (Pritchard and Funk 2006). The flexibility available in the internet sites is attracting the people more significantly. Hence, the expectation level of the spectators has also increased drastically. It is observed that the social media has created the significant impact on increasing the expectations and customized experiences. In current times, the consumers or the spectators are much interested on surfing internet and subscribe to their favorite games, matches, or races (Schmid, Kexel and Djafarova 2016). The availability of the different apps and video channels has made this surfing easier to the spectators. Hence, the consumption behaviour has drastically transformed. It is notable that the sports sectors have been earning benefits from the media/sports complex. The investments from the sponsors are making this earning possible for the sports industry. It has been observed that selling the sports tickets has been the major source of gathering revenues for the sports media in the previous time. However, the emergence of the television sports has reduced the stadium attendance (Valenzuela 2013). Currently, people can get access to the sports channel from their living rooms. The live coverage of the sports events is demonstrated to increase the number of fans. On the other hand, the sponsorship dealing is also one of the most important sources for generating revenues for both the teams and the sports organisations. The sports teams and organisations thus have been relying on these sponsorships in a recognizable way. Such increasing involvement of the sponsors and media companies has been dictating the powerful position in the sports and media indus try (Taneja and Webster 2016). On the other side, the sports organisations are also receiving the considerable benefits from the broadcasters, media publicity, and live coverage of the sports events. In case of Australia, people are much fond of watching sports on Television. The media market has been experiencing the drastic transformation over the last 10 years. This transformation has brought the positive changes in sports media. Consumers have enormous option to select the sports contents. In the year of 2015, more than 127,000 hours of sports programming were broadcasted in Australia. It is even reported that more than 31 billion hours were spent in viewing sports. Currently, some of the sports media companies have been generating more revenues by selling sports contents by reserving the broadcast rights. These organisations have been determining the associated benefits, such as increasing number of the public exposure, lucrative sponsorships, high level of brand recognition, and merchandising licensing opportunities. This live coverage has been ensuring the credibility and profile in the marketplace that becomes much helpful for the advertisers to generate the supports from the audiences. It is necessary to ensure the sufficient amount of the audiences for fulfilling the economies of broadcasting. The sufficient amount of audience size can generate the adequate financial resources. Moreover, the audiences often share the considerable buzz in the media sector. The attractive and appealing set of programs is available in different channel (Pritchard 2014). However, the advancements brought to the technological world have been influencing the motives of the spectators in consuming the digital technologies to watch sports events. The interests of the stakeholders in the sports and media industry can be similar or differ to each other. It is essential for the commercial organisations and media organisations to generate revenues by selling the broadcasting rights (Wrynn 2014). However, the changing exp ectations of the consumers have affected the economic structure of the digital media industry. In twentieth century, the media industry has gone through the evolution. It changed the roles and attitudes of the stakeholders associated with the sports media. The traditional method of media consumptions implies that there were the clear boundaries between the services that were linked to the specific infrastructures. It is notable the broadcasting programmes are generally distributed through terrestrial television, satellite or cable television to the consumers (Xu et al. 2014). On the other side, the telecommunication network was distributed through telephonic methods. The emergence of digital media has left immense contribution in gathering the people of different geographical backgrounds and cultures for taking part in the same sports events. In order to evaluate various aspects of broadcast models for digital media consumptionthis specific study has focused to make a critical evalu ation on different frameworks related to broadcast media. The popularity of sports mass media has been widely accepted in North American Society. People gave immense positive response in watching sports event in the schedules fixed by electronic media industry. The emergence of digitalization blurred the clear boundaries whereas the broadcasting sectors have been using the similar infrastructure technologies. Smartphone devices are currently enabling the access to the uploaded sports content via different applications. The trends of accessing these applications through internet have been creating high impact on the spectators. It is necessary to select one of these categories to bring more consumers to the scenario. In case of sports broadcasting the organizers for drawing the attention of viewers intend to use digital media for introducing their agenda to the target market first (Boyd and Crawford 2012). As per the current trend of consumer behavior people tend to collect an in-depth overview about the products and services before using it. Like the same way, before taking part in the live shows the viewers intend to get an overall update about the sport from various media platform. Kahne, Lee and Feezell (2012) emphasized the emergence of digital media ensures to draw the attention of different audiences even who are staying in the multinational countries. Large number of viewers intend s to show their own reaction by taking part on the live sports event. On the other hand, the media personalities by capturing the reaction of live audiences can enhance the significance of that sports event. The emergence of digital media has left immense contribution in gathering the people of different geographical backgrounds and cultures for taking part in the same sports events (Pritchard 2014). The consumers who are much interested in consuming the product through media fall under the group of indirect consumers. In case of the digital media content in the sports industry, these spectators are just watching the streams, but they do not pay for the entire contents. Many of the supporters who use the smart phones or digital cameras during the matches and then uploading the entire content may lead to violations. These supporters violate the contracts agreed by the sports organisations (Pritchard and Kharouf 2016). The sports organisations ensure that apart from broadcasters, no one has the right to cover the entire sports events. It would be the matter of devaluing the exclusivity of the sports contents. As a result, it would cause the lower prices for the broadcasting rights. On the contrary, it is also noticed that some of the sports organisations even extracted benefits from the user-generated contents. There is the keen possibility in extracting the benefits from the user-contents in terms of reaching to the fans. The interests towards the sports gradually increased. It is necessary to note that the editing or the sports contents are not aligned with the legal consequences (Lopez-Gonzalez and Griffiths 2016). It is essential for the commercia l organisations and media organisations to generate revenues by selling the broadcasting rights. However, the changing expectations of the consumers have affected the economic structure of the digital media industry. In twentieth century, the media industry has gone through the evolution. It changed the roles and attitudes of the stakeholders associated with the sports media (Linaza, Moran and O'Connor 2013). The traditional method of media consumptions implies that there were the clear boundaries between the services that were linked to the specific infrastructures. Depending on such infrastructures, the risk of liability would be different to each of the sports organisations (Devlin and Brown-Devlin 2017). The emergence of digital media has left immense contribution in gathering the people of different geographical backgrounds and cultures for taking part in the same sports events. The revenues collected from the sports events have been significantly increasing in US and Europe. The broadcasting rights are against the free-TV sources and subscriptions. These price structures and generation shifts are quite recognizably creating impacts on the spectators in current time (Ha 2017). The emergence of the more advanced technologies and subscription methods has generated more amounts of revenues. However, the spectators choices of accessing the internet-based applications are affecting the broadcasting rights in a significant manner. The emergence of digital media has left immense contribution in gathering the people of different geographical backgrounds and cultures for taking part in the same sports events (Dwyer et al. 2013). In order to evaluate various aspects of broadcast models for digital media consumptionthis specific study has focused to make a critical evaluation on different frameworks related to broadcast media (Franklin 2014). The popularity of sports m ass media has been widely accepted in North American Society. People gave immense positive response in watching sports event in the schedules fixed by electronic media industry. Conclusion Digital media has fundamentally altered the function of media by reinventing the practice of public communication. At a particular time, people in general were very much dependent on the traditional media and its rhythmic flows. The study also concludes that the Australian sports industry is much depended on the broadcasting media to generate revenues. Accordingly, the emergence of the innovative technologies allows the viewers to watch the sports online by using their mobile devices. Viewers tend to wait for watching an event as per the broadcast schedule fixed by the traditional media industry. The popularity of sports mass media has been widely accepted in North American Society. People gave immense positive response in watching sports event in the schedules fixed by electronic media industry. Live broadcast on one hand provokes large number of live viewers. The concept of Hierarchy of Effects Theory advertisers for gathering the attention of customers that tend to focus on six ma jor components including awareness, knowledge, liking, preference, conviction and purchase. The conceptual analysis of the escalator model is to pushing the old customers up to the escalators whereas bringing the new customers onto the current escalator. This concept deals with different segments, such as non-consumers, indirect consumers, light users, medium users, and heavy users. The study also generates the in-depth knowledge about the effective advancements brought to the Australian sports media. With the help of broadcasting copyrights, Telstra received the opportunity to broadcast matches on mobile devices. The desires and motives of the spectators sometimes differentiate the fans. Many of the spectators desire for the social bonding, and appreciated skills of athleticism for their excitements. It distinguishes the level of consumptions and involvements. Some of the substitution apps in current time influence the minds of the spectators if their desires are satisfied. 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MHA Textile Case free essay sample

The MHA Case raises the issues of ethics and independence in the auditing world. MHA is the audit client, but NYH is one of its major subsidiaries. NYH has been forced to cut costs, which has left its accounting department lacking in enough adequately trained personnel. When Susan, NYH’s Accounting Manager asks the auditor for help in closing the books for the second-quarter, the auditor must decide how to proceed. The auditor has two main options: help Susan close the books or decline Susan’s request for help. Both of these options have their advantages and disadvantages. The auditor must weight the costs and benefits of both providing assistance in NYH’s bookkeeping. One benefit of providing assistance is preventing a strained relationship with the client. Since the client is clearly under a great deal of stress, she would likely be very grateful for the help and provide extra compensation for the service. We will write a custom essay sample on MHA Textile Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Additionally, Susan would undoubtedly prepare books that contain many mistakes and misstatements, because she does not understand FAS 146. The auditor will have a much easier and faster audit by helping Susan, since there would be fewer errors involved. On the other hand, the biggest cost involved in helping the client is the auditor’s sacrificed independence. One of the Sarbanes-Oxley Act’s main goals is to increase auditor independence. The auditor would be jeopardizing his career, the reputation of his firm, the reputation of the client, and those associated with the surrounding financial market. The Act prohibits auditors from providing any non-audit services, other than tax, for audit clients. By providing this bookkeeping service, the auditor violates SOX and loses a great deal of independence. This violation compromises each company and the users of their financial statements. On the other side of the spectrum, the auditor may decline NYH’s request for help in closing its books. The critical benefit of refusing the additional service is that the auditor is able to carry on his ethical responsibilities by remaining independent. Through this the auditor will not risk any legal or ethical consequences. A potential cost of refusing the service is the effect it could have on the client relationship. Since NYH is currently under a lot of pressure from the industry and time constraints, the auditors may hurt the relationship by refusing help in the client’s time of need. Additionally, the audit will be more complicated and time consuming, because the bookkeeping will not be up to the FAS 146 requirements. This costs the audit firm many resources such as their time and money. If I were the auditor in this case, I would choose to decline the extra bookkeeping service. The Sarbanes-Oxley Act prohibits auditors from providing additional non-audit services in order to maintain independence. An auditor who provides bookkeeping service to a company and then proceeds to audit it is checking over his work. The costs of helping Susan overshadow the costs of declining the service. Whereas declining the service effects the audit firm’s use of resources and a potentially strained relationship, helping the client with an additional non-audit service is prohibited by law and would result in harmed reputations and serious consequences to all those involved. Those consequences could include the auditor losing his license or job, a rise in the public’s suspicion and distrust in the audit firm, and skepticism of MHA’s business activities. The public expects independence from an auditor to ensure trust and neutrality in the audit. The audit firm needs to enforce the objective of remaining independent regardless of its few consequences. One thing the auditor may do to avoid stress on the client relationship is recommend someone who is independent from the auditor that could help close their books at a reasonable cost. The auditor should explain the reasons for declining and the potential consequences of helping, and in doing so, the client would understand the firm’s good intentions.